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Editorial Policy
Last updated: April 28, 2026
Editorial Purpose
Fika Looks exists to help readers dress with more clarity and less noise. We focus on repeatable outfit logic, wardrobe planning, fabric behaviour, climate realities, proportion, maintenance, and the difference between a useful purchase and a short-lived impulse.
The publication favours evergreen guides over fast trend coverage. A good article should help a reader understand how to make a decision, not simply push a product or declare an outfit correct.
We write for readers who want practical restraint: fewer rushed purchases, more repeat wear, better fabric judgement, and outfits that survive real days rather than only looking good in a cropped image.
Topic Selection
Topics are selected based on reader usefulness, seasonal timing, wardrobe relevance, search intent, and whether the idea can be explained with enough depth. We prioritise questions such as what makes a coat versatile, how to wear a colour repeatedly, what shoes survive a commute, or how to pack for changing weather.
We avoid publishing thin pages created only to target keywords. Articles should have a point of view, concrete trade-offs, and enough context for a reader to adapt the advice to their own wardrobe.
Commercial opportunities may suggest topics, but they do not decide coverage alone. A programme or product category has to match the site’s audience and editorial method before it becomes useful.
Writing and Review
Articles are drafted around practical use cases: climate, fabric, fit, care, movement, storage, travel, work, and repeat wear. The editorial desk checks whether the page explains who the advice is for, who should skip it, and what compromises matter.
Where claims depend on current retailer information, product feeds, prices, or stock, those details should be checked before publication or described cautiously. We do not claim hands-on testing, expert credentials, or brand access that the site does not have.
Articles should be dated, categorised, internally linked, and written in a way that remains useful when a specific retailer page changes. Images should support the meaning of the page rather than serve as generic decoration.
Affiliate and Brand Influence
Affiliate relationships may support the publication, but commercial terms do not decide editorial conclusions. We do not sell positive coverage, allow brands to secretly write articles, or place products only because the commission is attractive.
Commercial suggestions are reviewed for reader fit. If a product or retailer is not useful for the page, it should not be forced into the article. Disclosures should remain visible and understandable.
When a relationship ends, a programme closes, a product becomes unsuitable, or a link stops serving readers, the page should be reviewed rather than left as a stale sales path.
Updates and Corrections
Pages may be updated when advice changes, links break, disclosure needs improve, or reader corrections reveal an issue. Updated dates should reflect meaningful maintenance rather than cosmetic changes.
Corrections can be sent to hello@fikalooks.com. We prioritise issues affecting accuracy, disclosure, product suitability, privacy, or reader trust.
We may not accept every suggested edit, especially where a change primarily benefits a brand rather than the reader. The editorial desk makes the final decision on wording, placement, and whether a commercial link belongs on a page.