About Fika Looks
Fashion with Purpose, Style with Conscience
My Story
Fika Looks was born from a simple realization: fashion doesn't have to cost the earth. After years of working in the fashion industry and witnessing firsthand the environmental and social impact of fast fashion, I knew something had to change.
In 2024, I decided to start this blog as a way to share my journey toward building a more sustainable wardrobe. What began as a personal project quickly grew into a community of like-minded individuals who believe that style and sustainability can coexist beautifully.
I'm Emma Chen, a 32-year-old sustainable fashion enthusiast based in Toronto, Canada. With over 8 years of experience in fashion journalism and a passion for sustainability, I started Fika Looks to bridge the gap between style and ethics.
My Mission
At Fika Looks, I'm on a mission to make sustainable fashion accessible, understandable, and desirable.
Information should be accessible
I break down complex sustainability concepts into practical, actionable advice.
Every choice matters
Whether you're buying one sustainable piece or overhauling your entire wardrobe, every step counts.
Community creates change
Together, we can shift the fashion industry toward a more sustainable future.
My Values
Environmental Responsibility
I prioritize brands and products that minimize environmental impact through sustainable materials, ethical production, and circular design.
Social Justice
Fair wages, safe working conditions, and respect for workers' rights are non-negotiable in the brands I recommend.
Transparency
I'm honest about my affiliate partnerships and only recommend products I genuinely believe in.
Accessibility
Sustainable fashion should be available to everyone, regardless of budget, size, or location.
Circularity
I champion brands that design for longevity, repairability, and end-of-life recycling to keep fashion out of landfills.
Education
Knowledge is power. I break down complex sustainability topics into practical, actionable insights you can use today.
What I Do
Fika Looks is your go-to resource for sustainable fashion guidance
Style Guides
Practical tips for building a sustainable wardrobe that reflects your personal style.
Sustainability Education
Breaking down the environmental and social impact of fashion in an accessible way.
Community Building
Creating a space where conscious consumers can connect, share, and inspire each other.
My Approach to Affiliate Marketing
Transparency is at the heart of everything I do. Fika Looks participates in affiliate marketing programs, which means I may earn a commission when you purchase products through my links. However, this never influences my recommendations.
For full details, please read my Affiliate Disclosure.
Ready to Transform Your Wardrobe?
Start your sustainable fashion journey today with my expert guides and recommendations.